Selling and Marketing ENERGY STAR Homes
September 24, 2008
-- 8:00 am to 4:00 pm
 New technology in the building industry offers at least 50
benefits that new home buyers will value. New homes may be up to
100% more efficient, 30% healthier and 30% safer and yet more
affordable than ever before largely because of the advanced
materials, techniques and designs inherent in new building
technology. This session will help builders and their sales
agents learn about the technical features of their houses and
translate these features into specific benefits. Most
importantly, this session will show sales agents how to identify
the specific technical benefits that will motivate individual
customers to buy a new home.
Topics Covered
- Building science overview - what sales agents
need to know
- The technical elements of new homes & their
benefits foundations, windows, walls, attics, HVAC & DHW,
ventilation, air tightness, quality assurance & performance
testing
- Matching customer benefits to the technical
elements
- Customizing benefits to customer needs and
values
- Handling objections to technical issues
Location
Actual Location to be Determined
Colorado Springs, CO
Additional
Information
Registration
Registration is being handled by EnergyMeetings.com and will
show up on your credit card statement as R. L. Martin &
Associates, Inc.
Pay by Check
If you plan to pay by check, please register
using the Online Registration link above and
then select Check for Payment Method. Then
make your check out to: Southern Colorado ENERGY
STAR Homes and send within 5 days to:
Southern Colorado ENERGY STAR Homes
c/o Joan Wright
Chief Financial Officer
Architectural Energy Corporation
2540 Frontier Avenue, Suite 201
Boulder, CO 80301
(303) 459-7419
jwright@archenergy.com
For Further
Information
For more information on this event, please
email
info@pikespeakenergystar.com. |
